Expert Copywriting for the Health & Wellness Industry
Save time, stress less AND reach your desired audience
You have a lot to offer, but running a Health & Wellness business can be difficult
The time has come.
It’s time for you to focus on what you do best. We all know that running a health and wellness business isn’t easy. So much goes into getting your product or service out to the masses.
WIth so many details to tend to it’s hard to know what to do first or how best to spend your time…
…and trial and error can be stressful!
The truth is, keeping too many balls in the air can lead to a point of diminishing returns.
Maybe you’d like to -
Spend more quality time with your family
Devote more time to personal interests outside of your business (Pickleball? Writing your version of the Great American novel?)
Have more time to remain in your “zone of genius”?
But online strategy has got you stressed!
There’s a Better Way
I’m Sol. I’m a health and wellness copywriter.
I help businesses craft compelling copy to attract the right customers and boost conversions.
This allows you to focus on your “zone of genius” and enjoy the important things in life.
Isn’t that what we all want?
Working with the right copywriter can help your business flourish.
You’re a life coach or therapist trying to establish authority
You’re a nutrition coach or functional medicine doctor wanting to focus your energies on serving your clients…doing what you do best
You’re a health and wellness brand looking to bring forth the best products to positively impact people’s lives…you don’t have the time (or the know-how) for writing copy
You know what you want to accomplish, but are lacking in strategy
Often, this is a turning point in a business…
…when you decide to strategically delegate tasks that will move the needle forward in your business.
Partner With a Health and Wellness Copywriter Who Knows Your Audience
As a Health and Wellness enthusiast, chances are, I’ve been in your customers’ shoes.
I’ve had some of the same problems…googled the same questions…felt the same fears and insecurities.
I bring this knowledge and empathy to my writing.
I can help you –
Cultivate brand awareness
Establish relevance and authority online
Build trust with your target audience
Create & implement a Launch Strategy
I believe there is a big shift going on now.
People are becoming more conscious and intentional in how they think and live.
This self-awareness is making people more interested in living healthy and intentional lives and taking a more holistic approach to everything – body and mind.
Your business is part of this positive wave. I’m honored to also be a part of this movement.
Let’s work together to get your product or service to the right people!
“A copywriter should have an understanding of people, an insight into them, a sympathy toward them.”
— George Gribben
A la Carte Services
Sales Pages
Starting at $1000
Have the perfect offer to take your business to the next level? Then you need a well-crafted, persuasive sales page! Sales pages are the money maker that drive customers to action. Whether you are promoting a product or launching a new offer, I’ll write a sales page that will help your business reach its income goals.
Website Copy
$400 for an 800-1000 word page
Bummed that your website is nowhere near the top of Google searches? SEO-optimized website copy will help you get there! I’ll craft persuasive copy that speaks to the heart of your ideal customer and inspires them to take action. Your website is your first impression with potential customers…let’s make the most of it.
SEO-Optimized Blogs
Starting at $300 for 1200 words
Did you know that 77% of internet users read blogs? (Ahrefs, SEO experts). If you’re not leveraging blogs for your website, you may be leaving money on the table! I’ll write you SEO-optimized and trust-building blogs to attract customers to your website and inspire action. Properly written blogs build momentum over time and help to improve your ranking in Google searches.
Email Sequence
$100 per email (3 email minimum)
You probably know you need to tap into the power of your email list…but maybe you’re unsure what to say to your subscribers. Whether you want to introduce people to your brand with a welcome sequence or you need a launch sequence for a new offer, I’ll write trust-building emails to nurture your leads and take them through the buyer’s journey. Did you know that email marketing has an ROI of 3800%, compared to social media’s 28%? Emails are an oldie but a goodie…and they’re not going anywhere!
*Bundle pricing and other projects available upon request – just ask!
What’s Included
All of our services include the following features:
Marketing Strategy
Search Engine Optimization
Editing
Ideas for New Content
Formatting
Royalty Free Photography
Portfolio
Blog - What Are the Omega 3 Benefits for Women?
*Written for AmyMyersMD.com (Functional Medicine doctor’s supplement company)
Blog - BetterMe Home Pilates Kit: Your Perfect Companion for Home Workouts
*Written for BetterMe’s Fitness & Wellness Blog
Blog - Spinal Health: 5 Key Nutrients for Optimal Spinal Health
*Written for The New Jersey Institute For Pain Relief
Sales Page
*This sales page is for a sleep device to help children (and parents) sleep better (spec)
Frequently Asked Questions
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A copywriter uses the power of the written word to amplify your marketing assets. We weave in storytelling, empathy, social proof & facts to engage the reader and compel them to take action. A good copywriter can also consult on strategy – how, when and why to use certain marketing assets.
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No. At this time my services include only the writing portion of your marketing assets. However, I can coordinate with anyone else you have hired for the project.
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This depends on several factors such as the size of the project, my current workload and the type of copy.
If you have a specific deadline in mind, please tell me about on our discovery call.
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I offer one round of complimentary edits for each piece of copy.
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Yes. Most services are on a 50/50 plan. I will collect 50% upfront to start the project and the balance upon submitting the final draft.
Hi, I’m Sol, a Health & Wellness Copywriter
What led me to become a copywriter for health & wellness brands? Well – I've always loved to write and I’m a shameless wellness & personal development junkie. 😄
I’ve always kept in shape with jogging, weights, yoga…a healthy, crunchy type if you will.
But at one point in adulthood, I developed autoimmune & digestive issues, leading me to learn about gut health and holistic nutrition. I tried out Paleo and elimination diets.
A few years later, I got sucker punched with a breast cancer diagnosis. 🤯
I learned the hard way that true wellness requires a multifaceted, holistic approach.
I realized it wasn’t just diet and exercise – it was also my mindset & energy.
As someone who’s had their share of health problems, I know how important it is to take control of your own health – both physical & mental.
There are plenty of healthcare services and products that don’t get recognized for the good they do for us.
I want to help put the spotlight on your business.
My copy will showcase your product or service so the right people will find you – and potentially change their lives for the better!
I’m passionate about holistic health and personal development. My life experience allows me to write to your customers with empathy – as I said before, I’ve probably been in their shoes!
Get in touch.
I’d love to hear from you!
Book an appointment.
Let’s schedule a 20-minute discovery call to discuss your marketing strategy.
During our call we’ll talk about:
How I can save you time and energy so you can focus on what you do best
Your goals – Sell more product? Get more clients? Launch a new product?
Your current strategy – What’s working? What isn’t working?
Your SEO – How is your site ranking in Google searches?
I can’t wait to hear from you!